Tuesday, 5 June 2012

Suncani Hvar Hotels and Lashings enter exclusive partnership

Hvar - The island of Hvar's visibility on the international stage has been enhanced with the announcement of a partnership with Lashings in the UK.
A new partnership between leading hotel group Suncani Hvar Hotels and Lashings announced on the latter's website on May 30, 2012, is the latest raising of the profile of Croatia's premier island, in an exclusive 2-years sponsorhip deal.  
Hvar, named by Lonely Planet as its number 5 destination for 2012, has cultivated an exclusive image and is one of the main celebrity destinations on the Adriatic coast, with 2011 high profile visitors Prince Harry and Beyonce making global headlines during their visits to Hvar.

Announcing the partnership, Lashings chairman David Folb said:
“We are absolutely delighted to have agreed a partnership with Suncani Hvar Hotels. Hvar is the new St.Tropez and the jewel of Adriatic. It is an absolutely stunning island and the Suncani Hvar Hotels are the best I have ever visited.”
"We're thrilled to be unveiled as a Lashings sponsor," said Roko Palmic, Commercial Head at Suncani Hvar. "Lashings are known all around the world and we feel their international profile is ideally suited to our rapidly growing brand."

As part of the deal, Lashings will wear the Suncani Hvar logo on their shirts, and the hotel's banners will appear in 30 cricket grounds around the UK. The partnership brings together two unlikely cricket stories which are separated by two centuries.

Not known for its cricket, sporting buffs are often surprised to learn that the oldest cricket club in Europe outside the UK is on Hvar's neighbouring island, Vis, which recently celebrated it bi-centenary, having been established by stationed British military personnel.
The history of Lashings is no less intriguing, and has its roots in owner Folb's willingness to assemble a scratch team at short notice to fulfill a fixture after a visiting team had pulled out. Lashings were thrashed on the day, but Folb grew the team from that inauspicious start to a formidable local force, one which was enhanced considerably when he signed former West Indian captain Richie Richardson to play for Lashings.
The rest is history and a string of cricketing stars have represented Lashings, including Sachin Tendulkar, Alvin Kallicharan, Jimmy Adams, Rashid Latif, Wasim Akram, Allan Donald and Sir Viv Richards, as the club has developed into a slick corporate outfit.
Lashings also expressed the hope that cricket on the Dalmatian islands will be boosted by a proposed tour of Hvar in the near future.


With the main tourist season just around the corner on the island named by Lonely Planet as its number five destination for 2012, one of the catalysts for Hvar's increasing international popularity will be celebrating a special birthday.
The huge investment by ORCO group in the flagship hotels of the Suncani Hvar Group finally brought high quality hotel accommodation to an island long known as one of the most beautiful tourist islands in the world, with Hvar's premier hotel - the renamed and total revamped Adriana - celebrating an award-winning first five years on June 6.
The hotel itself, formally known as the Adriatic, has been part of the Hvar scene since mass tourism took off in the Sixties, the only hotel with a waterfront location overlooking the main square, entire Riva and Pakleni Islands, but it was the complete overhaul by its new owners which has catipulted the hotel - and Hvar Town - to greater international recognition.
Adriana was once again shortlisted as one of only six hotels for the so-called 'Oscars of the Travel Industry' last week, appearing for the fifth year running as a nominee for the Best European Boutique Resort by the World Travel Awards, a category it won in 2008.
There have been plenty of other awards in the short time Adriana has been open, including Fodor's top 100 hotels in Europe in 2011, Hot Hotels: The 65 best new places to stay in the world (Conde Nast, 2008), Europe's coolest new hotel  (Sunday Times, 2007), and a 2009 Grand Award Winner  in the Andrew Harper's Hideaway Report.
With 50 deluxe guest rooms, 9 suites and spa-specific suites, there is ample room for a luxury stay in Hvar's premier hotel, but it is the additional amenities - also open to non-residents - which give Adriana that additional quality and have raised the bar in luxury island accommodation.
The award-winning Sensori Spa is a member of the Leading Spas of the World, offering a range of wellness products to pamper every need. Sensori is 1,400m2 of relaxation, from the heated seawater pool and outdoor cabana massages, to Carita facials, yoga and Pilates.
For the best view in town, head to the stylish Top Bar for a rooftop overview of the Spanish Fortress, entire old town and stunning Pakleni Islands, while the Val Marina terrace is a great place for dinner, as well as hosting the best breakfast in town - the perfect way to start the day with some leisurely harbour-watching.
Suncani Hvar's investment and commitment to Adriana is ongoing, as the company strives to improve the leisure experience of its guests. To that end, the company recently appointed a new manager of the hotel, the experienced Renata Lichtberger, whose ultimate goal is her guests' satisfaction.
„ Adriana is perfectly positioned, boutique spa hotel, unique for its facilities and service, not only on the island but in Croatia and our goal is to maximize its potential and provide our guests an overall experience of Hvar luxury. The popularity of Adriana is huge indeed, but our plan is to take the quality standards to the next level and exceed our guests expectations“.