Hvar - The island of Hvar's visibility on the
international stage has been enhanced with the announcement of a partnership
with Lashings in the UK.
A new
partnership between leading hotel group Suncani Hvar Hotels and Lashings announced on the latter's website
on May 30, 2012, is the latest raising of the profile of Croatia's premier
island, in an exclusive 2-years sponsorhip deal.
Hvar, named
by Lonely Planet as its number 5 destination for 2012, has cultivated an
exclusive image and is one of the main celebrity destinations on the Adriatic
coast, with 2011 high profile visitors Prince Harry and Beyonce making global
headlines during their visits to Hvar.
“We are
absolutely delighted to have agreed a partnership with Suncani Hvar Hotels.
Hvar is the new St.Tropez and the jewel of Adriatic. It is an absolutely
stunning island and the Suncani Hvar Hotels are the best I have ever visited.”
"We're
thrilled to be unveiled as a Lashings sponsor," said Roko Palmic,
Commercial Head at Suncani Hvar. "Lashings are known all around the world
and we feel their international profile is ideally suited to our rapidly
growing brand."
As part of
the deal, Lashings will wear the Suncani Hvar logo on their shirts, and the
hotel's banners will appear in 30 cricket grounds around the UK. The
partnership brings together two unlikely cricket stories which are separated by
two centuries.
Not known
for its cricket, sporting buffs are often surprised to learn that the oldest cricket club in Europe outside the UK is on Hvar's
neighbouring island, Vis, which recently celebrated it bi-centenary, having
been established by stationed British military personnel.
The history
of Lashings is no less intriguing, and has its roots in owner Folb's willingness
to assemble a scratch team at short notice to fulfill a fixture after a
visiting team had pulled out. Lashings were thrashed on the day, but Folb grew
the team from that inauspicious start to a formidable local force, one which
was enhanced considerably when he signed former West Indian captain Richie
Richardson to play for Lashings.
The rest is
history and a string of cricketing stars have represented Lashings, including
Sachin Tendulkar, Alvin Kallicharan, Jimmy Adams, Rashid Latif, Wasim Akram, Allan
Donald and Sir Viv Richards, as the club has developed into a slick corporate
outfit.
Lashings
also expressed the hope that cricket on the Dalmatian islands will be boosted
by a proposed tour of Hvar in the near future.